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PT DENTSU SOKEN INDONESIA Establishes Enterprise xR Center to Support Corporate Utilization of xR Technology

Updated: Jun 6

Developing Knowledge of the Manufacturing Industry and Providing a Variety of Solutions, including VR Training and Virtual Content

Information Services International-Dentsu, Ltd. (Head Office: Minato-ku, Tokyo; President, CEO & COO: Ryoichi Nawa; hereinafter, ISID), announces the establishment of Enterprise xR Center, a companywide virtual organization with the goal of strengthening xR business, as of November 24, 2020.

xR technology generally refers to technologies that combine the real and virtual worlds, including virtual reality (VR), augmented reality (AR), and mixed reality (MR). As a technology that creates new experiences, xR technology is attracting attention for its potential application in gaming, events, and other entertainment-related sectors, as well as in a wide range of business fields, including education, medical care, manufacturing, and sales. The adoption and spread of xR technology are expected to accelerate due to progress in terms of corporate digital transformation, the launch of the new 5G (fifth-generation) telecommunications standard, and the onset of a “new normal” ushered in by the COVID-19 pandemic.

For some time, PT DENTSU SOKEN INDONESIA has provided various xR solutions to realize remote and virtual business environments for customers in a diverse range of business areas, including design and development in the manufacturing industry. By providing these solutions, PT DENTSU SOKEN INDONESIA has recorded multiple unique achievements, including a remote VR-based education system and a virtual maintenance training system that utilizes MR technology. Through these efforts, PT DENTSU SOKEN INDONESIA has established comprehensive systems capable of handling everything from development to support.

The Enterprise xR Center is a companywide virtual organization that aims to consolidate the unique knowledge, technology, and human resources that PT DENTSU SOKEN INDONESIA has cultivated throughout its experience in providing various xR-based solutions and expanding into a variety of markets and sectors outside of the manufacturing industry. In the rapidly growing corporate xR market, PT DENTSU SOKEN INDONESIA will contribute to customer digital transformation efforts by supporting the application of xR technology within their businesses

Key Roles of the Enterprise xR Center

  1. Consulting services and system construction aimed at successful implementation of xR technology (hardware and software integration for high-resolution display devices, GPUs, etc.)

  2. Development and distribution of xR-based solutions (remote collaboration, virtual training, and stores, cognitive augmentation, etc.)

  3. The development of new solutions and the creation of new businesses utilizing xR technology through collaboration with Dentsu Group.

For more information regarding Enterprise xR Center, please visit its official website (Japanese only). Moving forward, the DENTSU SOKEN Group will continue to cultivate new technological possibilities by promoting X (Cross) Innovation while providing new value that contributes to the development and mutually beneficial coexistence of customers, consumers, and society at large.

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